Unsolicited Testimonials Attest To My No. 1 Goal of Customer Satisfaction***Harmony Major wanted copywriters who could really deliver the goods for her fantastic new Blown Cover Marketing website: "It's almost uncanny how GOOD this woman is. Phyllis Schwartz isn't your average, run-of-the-mill copywriter. No -- she's something much more. I wouldn't do it justice if I tried to explain, as I'd be here all day. So I'll tell you a little story. When I asked her input on the sales copy for Blown Cover Marketing, only then did I realize the unique way she approaches copywriting ... and it floored me. She had suggested I change part of my headline, and when I asked her about it, she elaborated: "It might help if I explain that I don't just write -- I feel things. If the words don't connect with the emotions I'm trying to target, then I am not comfortable. I will never get rich as a copywriter this way, but it's how I've evolved through the years and I don't think I can write any other way. "That being said, I keep thinking about the magnitude of what you are attempting to accomplish with this new creation of yours. "It is a subject of which I personally feel great passion -- the indescribable frustration of being taken advantage of with products and services that do not deliver ... putting money into the pockets of people who have profited from my ignorance or naivete or whatever you want to call it, while I am cutting back expenses to compensate... "I want to see your headline target that feeling and pull your readers into discovering more about an opportunity that has the potential to save them significant time, money and emotional discomfort." ...and just like that, I GOT IT. I understood. I knew why she suggested making the change that she did, and why that change was so critically important. Bingo. Because Phyllis "feels" how to write copy, that unique gift allows her to communicate effective copywriting skills to others in a way that we not only understand, but LEARN. And we walk away with the knowledge to create something great -- on our own. That gift is priceless. And even in all of the above, I don't think I've done Phyllis Schwartz any justice. To be honest, I'm not sure I could even put my true feelings into words. But I DO recognize talent when I see it, and here I'm seeing a lot of it. I'm honored that she's lent her skill and time to us here at Blown Cover Marketing, so she can help teach YOU how to write effective, response- generating, "emotional" copy."
Harmony Major *** Fred Farah wanted quality copy for his new website on Affiliate Marketing: "Phyllis, you are an absolute doll! Talk about over delivering...you just did. There is just one thing difficult to absorb. You promise so much (on my behalf), and rightly so if my web site is to succeed, that now I must work harder to find all the appropriate tools and software. I really and truly love what you did."
Fred Farah *** Gretchen Staraitis wanted professional help with a brochure for her Systems Consulting Business. "Phyllis,
Holy COW!!!! Do I like it? no...I LOVE it!! I'm so excited to see the rest.
Your terminology even has my Ph.D. partner drooling! It is great....with
marketing like this, we'll be millionaires. Thank You soooooo much!"
Gretchen Staraitis *** David Geer wanted his website sales letter revamped in hopes of increasing subscribership to his net marketing ezine: A week after I sent him the copy, Dave wrote: "Phyllis, By the way, my ezine subscriber rate has more than doubled since adding your copy to my home page. Thanks again for doing such a great job!"<
Dave Geer *** James Young needed a JV letter that was sure to get a response: "Dear Phyllis, Thank You doesn't cover how grateful I am to you for your help. This letter is beautiful, I especially like the first paragraph very diplomatically put. My friend you are a Creative Genius. I will definitely keep you up to date with my progress. Phyllis I wish you and your family A Very Happy Christmas, and A Most Prosperous 2004."
To Your Success,
James Young, *** Denise Ryder and I started an online dialogue -- she became my marketing guru and I became her copywriting coach!!!! "Stuck on how to write effective copy that doesn't pitch but educates and then leads to a sale...then talk with Phyllis"
Denise Ryder, *** Carla Ackley is a search engine expert who needed a letter to recruit medical professionals as affiliates for vitamin sales: "Phyllis, Just thought you might like to see where the letter you wrote is being used -- I have put it up as a web page/doorway for a lead letter. I have gotten compliments on it. Thank you!"
Carla Ackley *** Honor Hart needed help promoting her wonderful ibizwomen.com website. I had a mundane, kind of ordinary USP for ibizwomen, that read: Join our women's only membership site where women in business support and assist other women to success. We help you advertise your business on the net, free business start up and how to articles and ebooks, interactive forum full of mentors. I contacted Phyllis about spicing it up a bit. She came back with a rewrite within minutes! This woman has the knack! Here is her version: IBizWomen.com -- Created by and for today's business women on the web. Join this incredible online community now and find out what it's like to have your dreams supported. Reap the benefits of caring assistance from our onsite women experts ... invaluable business exposure in our Ready-made Marketing Program ... plus tips, tools and resources galore to guarantee your success. Whether you already have a business or are looking to get started, IBizWomen.com wants you! Click here and join us now: http://IBizWomen.com" See how my USP is passive and doesn't have any call to action? Phyllis's version wakes you and uses more dynamic adjectives like "incredible" plus she has a call to action. Doesn't her version make iBizWomen.com sound more upbeat?"
Honor Hart *** Kathy Hornbach needed content pages for her website introducing an amazing new weight loss program: "Dear Phyllis, "I love the article. You've made life much easier with all you've done. I appreciate you."
Kathy Hornbach
(c) 2003-04 Phyllis Schwartz All Rights Reserved 235 Riverview Place, Cliffside Park, NJ 07010 Phone 201-741-8567 Contact Me
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